Interaction with new media

New media is the concept that new methods of communicating in the digital world allow smaller groups of people to congregate online and share, sell and swap goods and information. It also allows more people to have a voice in their community and in the world in general. The most important structural characteristic of new media is the integration of telecommunications technologies. The second structural new media characteristic of the current communications revolution is the rise of interactive media. Interactivity is a sequence of action and reaction. The downloaded link or the supply side of web sites, interactive television and computer programs is much wider that the uplink or retrieval made by their users. The third, technical, characteristic of new media is digital code. The new media are defined by all three characteristics simultaneously: they are media which are both integrated and interactive and also use digital code at the turn of the 20th and 21st centuries. The network society is a social structure based on networks operated by information and communication technologies based on microelectronics and digital computer networks that generate, process and distribute information via the nodes of the networks. The network society can be defined as a social formation with an infrastructure of social and media networks enabling its prime mode of organization at all levels (individual, group, organizational and societal). Increasingly, these networks link all units or parts of this formation. In western societies, the individual linked by networks is becoming the basic unit of the network society. In eastern societies, this might still be the group (family, community, work team) linked by networks.In the contemporary process of individualisation, the basic unit of the network society has become the individual who is linked by networks. This is caused by simultaneous scale ex ension (nationalisation and internationalisation) and scale reduction (smaller living and working environments) Other kinds of communities arise. Daily living and working environments are getting smaller and more heterogenous, while the range of the division of labour, interpersonal communications and mass media extends. So, the scale of the network society is both extended and reduced as compared to the mass society. The scope of the network society is both global and local, sometimes indicated as glocal. The organization of its components (individuals, groups, organizations) is no longer tied to particular times and places. Aided by information and communication technology, these coordinates of existence can be transcended to create virtual times and places and to simultaneously act, perceive and think in global and local terms. A network can be defined as a collection of links between elements of a unit. The elements are called nodes, units are often called systems. The smallest number of elements is three and the smallest number of links is two. A single link of two elements called relationship. Networks are mode of organization of complex systems in nature and society. They are relatively complicated ways of organizing matter and living systems. The characteristic of units and elements, among them human individuals, and the way they are made up, are not the focus of attention. So, networks occur both in complicated matter and in living systems at all levels. Networks are selective according to their specific programs, because they can simultaneously communicate and incommunicate, the network society diffuses in the entire world, but does not include all people. In fact, in this early 21st century, it excludes most of humankind, although all of humankind is affected by its logic and by the power relationships that interact in the global networks of social organization.